Annual Catalogue Industry Report 2018
This digital only Industry Insights White Paper, provides you updated data and research outlining: And much more.
Catalogues rank as the highest influencer above all other channels
Catalogues continue to hold strong industry value and remain a powerful and cost-effective media channel. Retailers leverage buying power, defined distribution and seasonal campaigns to gain the Greatest Return on Investment (ROI) for marketing spend. EFFECTIVENESS – 70% of Australians still read catalogues In these days of Internet shopping and ‘No Junk Mail’ stickers on […]
Print: you can count on me like 1, 2, 3
In an age where digital seems to be the medium on everyone’s lips, TSA Limited looks at three ways print has the ability to connect and engage powerfully with consumers Republished by APA. Originally Published by TSA LIMITED | APRIL 6, 2018 SPONSERED CONTENT Google had sent me Postcard in my letterbox (no not my […]
If Google Uses Letterbox to Advertise, You Should Too!
Recently I had surprise in my letterbox! Google had sent me Postcard in my letterbox (no not my inbox but my Letterbox) where we get snail mail!!! Can you believe it? We at APA do run an AdWords campaign, lately we have been slow in running our campaign on Google, and Google being Google the […]
I Need More Business What Do I DO?
“Australia has a unique tradition of household Leaflet distribution, which far outstrips other media options in cost effectiveness” The sheer popularity of leaflets & catalogues with retailers and consumers makes this form of advertising as the best form of advertising. Retailers know how powerful home delivered advertisement can be, and this is evidenced by their […]
Letterbox distribution may help you get more listings if done properly!
99% of Real Estate business, Success or Failure is directly related to your ability to GET MORE LISTINGS !! TRUE ISN’T IT!! Letterbox Distribution May Help You Get More Listings If Done Properly! However, there are two major problems with regards to flyers distribution!! Research confirms print advertising is influential in selling properties faster In an […]
How to become a local hero with LAM
Businesses big or small, local or national, new or old – All get the majority of their customers from their LOCAL AREA within a close proximity to their business location. Thus majority of marketing experts focus a lot on the LOCAL AREA MARKETING (LAM). For a new business since you are still in a nascent […]
Mapping your local area – is Critical to success for your letterbox distribution
Prior to starting an advertising campaign, it is important to identify your target audience. The demography closer to your business location. Otherwise, all your endeavours and investment will go to waste. However, determining the target market is not as easy as it appears. In spite of it being the most difficult part of an advertising […]
The 7 Ps of marketing
The 7 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. The 7 Ps are controllable, but subject to your internal and external marketing environments. Combining these different marketing tactics to meet your customers’ needs and wants is known as using a […]
What do Australians think of advertising?
What do consumers consider the most effective advertising channels for your marketing messages?If people are evaluating options, making a final purchase decision or getting rewards or information from a product or service provider, which channels do they consider to be most useful to them?By addressing these questions, this study aims to give marketers insight into […]
