Coca Cola undoubtedly has great success rate so far as brand addiction is concerned, but still it opts for crazy advertising! Ever wondered why?
Big brands that have attained great heights of success always endeavor to rope in newbie’s as well as new customers. Be it a small, medium or a large business, there are a number of advertising means that can be adopted to reach out to the target market, with handsome results.
While many marketers rush to adopt social media, SMS and email marketing, there are still others who tend to stick to the time-tested word of mouth procedure. All these advertising procedures are great, but none gives a hundred percent return. Given this, there is one particular mode of marketing that has been very popular in the Australian market, especially the retail industry. Both small as well as big brands have been increasingly identifying the benefits of flyer distribution in letterboxes.
Many businesses which have gone for this advertising style have tales of success to narrate. Have you ever thought of making your business popular through flyer drops in letterboxes? Here are four tips that will help you get going.
Comprehend the demography and trend of the environment
To ensure that the appropriate flyers reach your target audience, you need to have a good grasp of the demography and trend of the region wherein you wish to execute your plan of operation. So, do your homework properly to prevent any waste of resources. Devise your flyer distribution campaign in such a manner that it suits the targeted age bracket. If you are targeting young people, use sharp and attractive colors. Again if the old folks are your target, ask questions to understand what is suitable for them.
So, the main thing is to go for a thorough research regarding the market you are going to target. On the basis of your research come up with flyer ideas that you think would click with your target audience.
Rely on newspaper vendors
Getting transported with newspaper vendors can indeed work magic for your flyer. This is because newspapers have wide network delivery and hence you can conveniently reach out to the appropriate type of people who may require your services or products. The flyer placed amidst daily newspaper pages can gain immense attention.
Get the best out of institutions, pubs and eateries
Yes, you may always leave the major part of the job to experienced flyer distribution professionals. But if you are amongst those who want to walk some extra miles, you may as well consider liaising with managers of different institutions, hospitals, or fast food restaurants to drop the flyers for waiting customers to view and pick. If you can present a very attractive flyer, customers who have never done business with you may decide to do so.
Revise your campaign
You cannot keep on using the same old strategy everyday and hope to get new customers, especially with so much competition in a marketplace that perhaps changes with each passing day. To let your flyer drop campaign work, you need to review your existing strategy from time to time with careful focus on your delivery channels. If you modify your strategy consistently, you may even come up with new ideas, which gives you greater results on re-launching your campaign. So, try revising your campaign keeping in mind your goals and the results that have been achieved so far.
Embarking on a flyer campaign would not be a challenging one for you, especially when you take the help of an acclaimed service provider. The best decision would be to allow professionals to take the responsibility of this campaign for you. Just try out this advertising medium and you will definitely see visible results that will make you smile.
