Ever questioned yourself why we have the saying “three musketeers” and not five or six? Why do we believe in The Good, The Bad, and The Ugly or why we a clear cut idea discusses stated by Abraham Lincoln as a “government of the people, by the people, for the people…”? Well, all abide by the idea of Rule of 3, and the same rule goes while implementing your marketing campaigns as well.
Define the Rule of Three
Three is perhaps the most convincing number when it comes to communications. More specifically, we have often observed that things, which come in sets of threes are funnier, more fulfilling, or more unforgettable in comparison to other numbers. In fact, there’s a well-known Latin phrase “omne trium perfectum”, which implies “anything that comes in threes is just right”.
Keep it to the point
The Rule of 3 is an impeccable way to make simpler an otherwise multifaceted idea into something unforgettable. Famous personality and Apple’s owner Steve Jobs implemented the Rule of 3 in almost every product launch as well as speech. In 2011, he introduced the iPad 2 as “thinner, lighter, as well as faster” when compared to the first – three words, which were then used across millions of headlines.
Choose Rhythmic slogans
Big marketing companies have done it earlier! A good slogan can be recognized almost immediately. Advertising agencies basically earn their money by creating unforgettable slogans, and most of them go for the Rule of 3. Some of the companies that have implemented the rule of three are as follows:
- Just Do It – Nike
- Have a Break. Have a Kit Kat – Nestle
- I’m Lovin’ It – McDonalds
- Work Rest Play – Mars
Lucky, Lucky, Lucky
The Rule of 3 can be implemented almost anywhere and everywhere. It’s confirmed that recurrence and prototype cement consciousness. Economists will also update you that consumers prefer having a choice of three. They look for options, however not too many.
If you are well-versed with the Rule of 3, you can implement it in most of your marketing campaigns. Choose three products at three dissimilar price points to emphasize in your upcoming flyer campaign.
